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SCHEDULE | DEW TOUR REVEALED 2010

Burr Ridge, Ill. – March 15, 2010 – The Dew Tour, the world’s chief season-long activity sports visit, today declared its entire timetable for the 2010 season. The 2010 circuit will come back to Boston and Chicago for single-wear rivalries and to Portland, Ore. what’s more, Salt Lake City for multi-brandish occasions. Featuring the 2010 calendar is the expansion of new host city Las Vegas, where the last stop of the season – the Dew Tour Championships – will be held in conjunction with the year-end grants function.

Conveying the Dew Tour to Las Vegas without precedent for the Tour’s six-year history, the world-renowned strip will fill in as a setting for the Dew Tour Championships and in addition the Dew Cup grants function. In the wake of drawing the occasion nearer to what numerous consider the famous hub of activity sports – Southern California – the finale to the 6th season will be featured by wild rivalry notwithstanding a lifted honors service for the Dew Tour’s year-end awards.

“We are eager to have the main Dew Tour Championships in Las Vegas,” said Pat Christenson, President of Las Vegas Events. “Las Vegas has a long and storied history of supporting prominent, season-finishing titles. This occasion will be our first attack into title activity sports and an awesome expansion to our program of Signature Events.”

“I’m energized that the Dew Tour will be in Las Vegas this year. I cherish Vegas, so to have the capacity to contend there appears to be relatively dreamlike,” said three-time Dew Cup champion, Ryan Sheckler. “The ability on the Dew Tour will be astonishing this year, so I’m simply anticipating the season and the level of skateboarding that we’ll convey to fans.”

The full Dew Tour plan additionally incorporates a skate-particular (stop and vert) stop in Boston in June, trailed by a BMX-particular (stop, soil and vert) occasion in Chicago. The five-stop visit will then proceed to Portland, Ore., Salt Lake City and Las Vegas, all including multi-don occasions. Through the span of the Tour, competitors will contend to gather focuses in view of their individual-occasion completes, each competing for the most general focuses and the title of Dew Cup champion.

“Each of the five of our host urban communities for this up and coming year have indicated enormous help, and the expansion of Las Vegas to the slate will make the last occasion of the year considerably more unique and emotional,” said Chris Prybylo, Alli Vice President of Events and Dew Tour General Manager. “We anticipate what this season will bring and the climatic finish of the Dew Tour Championships in Vegas this October.”

Tickets for the 2010 Dew Tour will be at a bargain soon and will be accessible through Ticketmaster.com and at Ticketmaster box workplaces. Visit allisports.com for more data.

The entire 2010 Dew Tour plan is as per the following:

Occasion Date Location

Skate Open, June 25-26 Boston, Mass. – TD Garden

ISF Skateboarding World Championships

Nike 6.0 BMX Open July 23-24 Chicago, Ill. – Museum Campus

Wendy’s Invitational Aug. 12-15 Portland, Ore. – Rose Quarter

Toyota Challenge Sept. 16-19 Salt Lake City, Utah – Energy Solutions Arena

Dew Tour Championships Oct. 14-17 Las Vegas, Nev. – Hard Rock Hotel and Casino

Entering its 6th year, the best competitors on the planet will participate in the 2010 Dew Tour, all seeking the exceptionally pined for Dew Cup that will be granted at season’s conclusion to champions in each of the five controls. The 2009 Dew Cup champions incorporate Chris Cole (skateboard stop), Bucky Lasek (skate vert), Garrett Reynolds (BMX stop), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX earth).

Dew Tour

The Dew Tour comprises of five noteworthy, multi-wear occasions crossing the nation over, with a combined focuses framework, a $2.5 million aggressive satchel a reward pool at year-end in view of general visit standings. The Tour highlights skateboarding (stop and vert), BMX (stop, vert and soil) and free-form motocross. At season’s end, the general focuses pioneers in the five orders will be delegated year-end champions and granted the lofty Dew Cup. As a feature of an Alli property, key way of life components supplement the rivalries at each Tour occasion including the Festival Village, claim to fame rivalries, and live, forefront music. The Dew Tour is communicated live on NBC Sports with extra rivalry and way of life communicates on MTV, MTV2 and USA. The Dew Tour is additionally appropriated on Fuel TV, Universal HD, and globally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour accomplices incorporate Mountain Dew (visit title support) and Nike 6.0, Wendy’s and Toyota (occasion title supports). Relate accomplices incorporate Ball Park, Nerf, and Verizon Wireless. More data can be found at www.allisports.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a worldwide business that incorporates national and global activity sports visits and occasions, interactive media creation, and a customer confronting way of life mark. The Alliance incorporates: the Dew Tour, Winter Dew Tour, China Invitational, Lucas Oil AMA Pro Motocross Championship, King of Wake arrangement, and the Gatorade Free Flow Tour. Alli Productions, which makes unique substance, delivers and gives content accomplices and disperses Alli content through an assortment of channels. Alli is claimed by NBC Sports and MTV Networks. More data can be found at www.allisports.com.

NBC Universal

NBC Universal is one of the world’s driving media and stimulation organizations in the advancement, generation, and promoting of excitement, news, and data to a worldwide gathering of people. Shaped in May 2004 through the consolidating of NBC and Vivendi Universal Entertainment, NBC Universal claims and works the No. 1 broadcasting company, the quickest developing Spanish-dialect arrange, an important arrangement of news and amusement organizes, a head movie organization, noteworthy TV creation operations, a main TV channels gathering, and widely acclaimed amusement parks. NBC Universal is 80%-claimed by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s driving makers of programming and substance over all media stages. MTV Networks, with more than 150 stations around the world, possesses and works the accompanying TV programming administrations – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a bundle of 13 advanced administrations, these systems trademarks of MTV Networks. MTV Networks interfaces with its crowds through its powerful shopper items organizations and its more than 300 intuitive properties around the world, including on the web, broadband, remote and intelligent TV administrations and furthermore has permitting assentions, joint endeavors, and syndication bargains whereby the greater part of its programming administrations can be seen around the world.